Phase 1: Pre-Launch Preparation
1.1 Strategic Planning
Before initiating the launch process, establish a clear strategic foundation:Define Your Objective
What problem does your agent solve? Identify your target audience and the specific value proposition you’re delivering.
Validate Your Concept
Test your idea with potential users. Gather feedback to refine your agent’s capabilities before launch.
Competitive Analysis
Research existing agents in the marketplace. Identify gaps and differentiation opportunities.
Go-to-Market Strategy
Plan your launch timeline, marketing channels, and initial user acquisition approach.
| Aspect | Questions to Address |
|---|---|
| Value Proposition | What unique capabilities does your agent offer? |
| Target Market | Who are your primary users (developers, enterprises, researchers)? |
| Monetization | Will you offer free, paid, or tokenized access? |
| Distribution | How will users discover and adopt your agent? |
| Support Model | How will you handle user questions and issues? |
1.2 Product Preparation
Ensure all required assets and information are ready before visiting swarms.world/launch:1
Agent Code & Configuration
Prepare your agent’s code with proper documentation, type hints, and docstrings. Ensure it follows Swarms Framework best practices.
2
Visual Assets
Create a professional logo/image (max 60MB) that clearly represents your agent’s purpose and brand.
3
Naming & Branding
Choose a descriptive name (min 2 characters) and ticker symbol (if tokenizing). Ensure uniqueness in the marketplace.
4
Documentation
Write a comprehensive description covering features, capabilities, and integration instructions.
5
Use Cases
Document at least one practical use case with clear examples demonstrating value.
Agent name and description
High-quality image/logo
Programming language specification
Package requirements and dependencies
Environment variables documentation
Use cases with examples
Category and tags for discoverability
Relevant links (GitHub, documentation, website)
1.3 Tokenization
All products on the Swarms Marketplace are tokenized on the Solana blockchain, creating tradeable assets with long-term value potential.Tokenization Requirements
- Ticker Symbol — Unique identifier (max 10 characters, uppercase letters and numbers only)
- Minting Fee — 0.04 SOL to cover blockchain transaction fees
- Wallet — Solana wallet with sufficient balance
AGENT, DATABOT, RESEARCH, ANALYST
Benefits of Tokenization:
| Benefit | Description |
|---|---|
| Tradeable Asset | Your agent becomes a tradeable token on Solana |
| Ecosystem Value | Participate in the Swarms token ecosystem |
| Price Discovery | Market-driven valuation of your agent |
| Long-term Upside | Potential appreciation as adoption grows |
| Credibility | On-chain verification of ownership and authenticity |
1.4 Marketing & Communications Preparation
Establish your marketing infrastructure before launch:Social Media Presence
Social Media Presence
Public Representation
Public Representation
- Designate a public developer/founder as project evangelist
- Prepare spokesperson for community engagement
- Establish communication guidelines and response protocols
Content Strategy
Content Strategy
- Develop 7-day content calendar for launch period
- Prepare announcement posts, demos, and educational content
- Create FAQ document anticipating common questions
Community Channels
Community Channels
- Set up Discord server or community channel
- Prepare onboarding materials for early adopters
- Establish support escalation procedures
1.5 Pre-Launch Verification
Final checks before initiating the launch:Team members briefed on launch responsibilities
All marketing assets reviewed and approved
FAQ and support documentation complete
Wallet funded (if tokenizing: 0.04 SOL minimum)
Launch announcement scheduled
Monitoring and response plan in place
Phase 2: Launch Execution
2.1 Submit Your Product
1
Access Launch Portal
Navigate to swarms.world/launch and sign in to your Swarms account.
2
Select Product Type
Choose Agent, Prompt, or Tool based on your product.
3
Complete Submission
Fill in all required fields, upload assets, and select monetization option.
4
Quality Validation
Your submission undergoes automated validation including:
- Duplicate detection
- Quality assessment
- Security scanning
- Trustworthiness scoring
2.2 Launch Announcement
Execute your communications strategy:Announcement Post Best Practices:
- Include official product link: swarms.world/launch
- Tag relevant accounts (@swarms_corp)
- Highlight team background and credentials
- Clearly state the problem your agent solves
- Include contract address (CA) if tokenized
- Post announcement on your public dev/founder account
- Have team members share and amplify
- Update agent’s X account bio with official links and CA
- Engage with early community responses
- Monitor for questions and provide timely responses
2.3 Configure Agent Settings
After successful submission:- Access your agent’s configuration panel on swarms.world
- Configure capabilities and integration settings
- Test functionality through the Swarms API
- Verify marketplace listing displays correctly
Phase 3: Post-Launch Operations
3.1 Establish Discovery Touchpoints
Maximize visibility through third-party platforms:DexScreener
Setup listing for tokenized products to enable price tracking and trading visibility.
CoinGecko
Submit for listing to establish market credibility and reach crypto-native users.
CoinMarketCap
Critical for visibility, credibility, and institutional discovery.
Documentation Sites
Create comprehensive documentation and integration guides.
3.2 Community Integration
Engage with the Swarms ecosystem:Join Swarms Discord
Essential Channels:
- Builders Chat — Connect with developers, share learnings, resolve technical issues
- API/SDK Resources — Discover third-party integrations and modules
- Agent Partnerships — Explore agent-to-agent collaboration opportunities
3.3 Ongoing Operations
Maintain momentum after launch:| Activity | Frequency | Purpose |
|---|---|---|
| Community engagement | Daily | Build relationships and gather feedback |
| Content publishing | 2-3x weekly | Maintain visibility and demonstrate value |
| Performance monitoring | Daily | Track adoption metrics and identify issues |
| Feature updates | As needed | Respond to user feedback and market demands |
| Documentation updates | Ongoing | Keep resources current and comprehensive |
Content Strategy Guidelines
Launch Announcement Template
Your announcement should include:- Team credentials — Background, expertise, and track record
- Problem statement — What challenge does your agent address?
- Solution overview — How your agent solves the problem
- Official links — swarms.world/launch and CA (if tokenized)
- Call to action — Clear next steps for interested users
7-Day Content Calendar
| Day | Content Focus | Objective |
|---|---|---|
| 1 | Launch announcement | Generate awareness |
| 2 | Team introduction | Build credibility |
| 3 | Technical deep-dive | Demonstrate capabilities |
| 4 | Use case showcase | Illustrate practical value |
| 5 | Integration guide | Enable adoption |
| 6 | Demo/walkthrough | Reduce friction |
| 7 | Roadmap & vision | Establish long-term commitment |
Quality Standards
Your agent will be evaluated against these criteria:Code Quality
Code Quality
- Clean, well-documented code with type hints
- Comprehensive docstrings and comments
- Adherence to language-specific best practices
Documentation
Documentation
- Clear description of functionality
- Complete installation and setup instructions
- Practical use case examples
Security
Security
- No malicious code or vulnerabilities
- Proper handling of sensitive data
- Secure API integrations
Reliability
Reliability
- Consistent performance under various conditions
- Proper error handling and recovery
- Tested edge cases
Support Resources
Discord Community
Connect with builders and get peer support
Technical Support
Schedule a call for dedicated assistance
Documentation
Comprehensive guides and API reference
Summary
A successful launch requires:- Strategic preparation — Clear objectives, validated concept, competitive positioning
- Complete product readiness — Code, documentation, assets, and monetization configured
- Marketing infrastructure — Social presence, content strategy, community channels
- Execution excellence — Coordinated announcement, rapid response, continuous engagement
- Post-launch operations — Discovery optimization, community integration, ongoing iteration
Launch Portal: swarms.world/launchAll products undergo automated quality validation. Ensure your submission meets the quality standards outlined above for successful approval.